Survey on Consumer Attitudes About Disability

In honor of National Disability Employment Awareness Month 2016, celebrated in October, the Marketing Anthropology Project (MAP), a program of the National Business & Disability Council at The Viscardi Center, released the results of a survey exploring the correlation between consumers’ purchasing decisions and their perceptions of a business’ practices toward the disability community. Key findings reveal that high percentages of consumers will be more likely to patronize a business if it employees people with disabilities, features them in advertising and/or takes steps to ensure accessibility, both physical and virtual. Read more about the NBDC MAP survey.